Everyone’s already a winner before the final event began at the Ultimate Schick Look 2011 at the Dolce Super Club in Tomas Morato, Quezon City where top 10 guys and 10 girls competed to be the next Schick Male and Female Brand Ambassadors.
The top 20 contestants were the best from over 100 nominations received during the university tour in 50 schools held since September, and led the pack after a neck-to-neck voting on Schick’s official website and Facebook page.
Schick also gave out special awards such as Ultimate Schick Talent, Ultimate Schick Style, Ultimate Schick Photogenic and USL ng Bayan for most online votes.
As part of Schick’s “Shave for a Cause” advocacy to improve one’s self and bring out the uniqueness in every individual, it will help a chosen beneficiary from GMA Kapuso Foundation which is a partner of The Ultimate Schick Look 2011.
Guest judges included Ultimate Schick Boy 2009 winner Anthony Roque and celebrity fashion stylist, Odelon Simpao. Rising celebrity Julie Anne San Jose and Ms. Earth Philippines 2010 Psyche Orozco also joined the contestants during the final showdown as guests.
“The Ultimate Schick Look is our way of refreshing and helping to bring a change in the lives of our consumers and other beneficiaries of our event,” said Schick Philippines senior brand manager Claire Guevarra.
Since Schick’s entry into the market in 2003 under Energizer Philippines Incorporated, Schick Philippines aims to satisfy consumer and customer needs through insight, innovation and agility.
Schick focuses on providing a truly liberating shave, one that frees your skin and is no longer a chore, but a more pleasurable, effortless skincare experience for men and women alike.
Schick believes in its core values as the thrusts for providing quality products to its consumers:
• Effortless – Schick is here to make shaving easier. So it becomes a simpler, gliding, more relaxing experience. More of a skin-care ritual, and less of a stressful hassle
• Refreshing – Schick creates a feeling of well-being by making shaving a close, smooth, less irritating experience. By making people’s skin feel care for: clean, comfortable, and rejuvenated.
• Liberating – Schick is innovative, challenging convention in order to find better ways to shave. So people will feel better in their skin. So they’ll feel more energized, with the confidence to be who they want to be.
The Schick event was not only a big success, it is a ‘Shave for a Cause” campaign which aims to help a lucky individual with case of cleft lip in cooperation with the GMA Kapuso Foundation.