US fast food giant McDonald’s will be opening a vegetarian McDonald’s outlets for the first time in their business history. They will unveil it by next year in India, as part of the religious practices of the majority in the country, the Hindus and the Muslims.
According toThe Wall Street Journal on Tuesday, September 4, 2012, one of the two veggie-branch of McDonald’s restaurants will be located in the Sikh holy city of Amritsar near the Golden Temple, where eating meat is not allowed at the shrine.
Also, the other vegetarianMcDonald’s outlet will be located in the town of Katra near Vaishno Devi cave shrine in northwestern Indian Kashmir, where several hundred thousand worshipers visit every year. Both outlets are being expected to open in middle of 2013.
“In markets across the world, McDonald’s respects local cultures and has adopted our menu and dining experience to local preferences. The new restaurants in pilgrimage areas will be vegetarian-only because of the specific area and customer base,” a McDonald’sspokeswoman said in a statement.
McDonald’s in India, which has now around 250 outlets, has two different kitchen sections in their restaurants; one is for the non-vegetarian food and the other for cooking vegetarian food. They also offer vegetarian versions of some of its American classics, like the McVeggie burger and McSpicy Paneer.
Among the famous McDonald’s India burger is the McAloo Tikki, which is made with a spicy breaded potato patty, red onions, tomatoes, and vegetable sauce. It is noted to be occupying one-fourth of the restaurants’ total sales in the country, where chicken is being served instead of beef or pork as preferred by most locals.