GLOBE BUSINESS AMBASSADOR Darlyn Ty is the winner of the Agora Award for Entrepreneurship, given by the Philippine Marketing Association in recognition of marketing excellence achieved by individuals and companies. The ceremonies were held at the Hotel Inter-Continental in Makati City on October 16, 2012.
Darlyn received the prize for her success in creating and marketing the best-selling Belle de Jour Power Planners for the female market—through her company, Viviamo, Inc.
So what’s her secret to winning her first ever Agora Award?
“The best marketing tool is having a great, differentiated and relevant product. We put in a lot of effort in developing our product and we also gather extensive knowledge about our market. In the case of Belle de Jour, we strive to get to know the women who are the users of our planners,” she replied.
Darlyn’s Belle de Jour Planners are a favorite among women who use these as a way to achieve their goals while also keeping their “work-life balance”. Darlyn calls these women “BDJ Girls”.
“BDJ Girls are empowered women who want to live life to the fullest. Life is so fast paced now, and it’s so easy to get lost in the noise. There is real value in writing things down, realizing what is important to us, and then making things happen step by step. Goals are not achieved overnight. They are achieved day by day, inch by inch. “The BDJ Planner helps by putting things in total perspective. Things get done day by day, and this allows women to live life to the fullest,” Darlyn explained.
Running a small company amid the presence of much bigger competitors is very challenging, said Darlyn. According to her, small companies do not have as much resources as their bigger competitors.
“We are still a small company striving for growth so we have to maximize whatever limited resources we have. However, that challenge can also be a blessing: it helps us become more creative in making things happen.
“Creativity, innovation and perspective make our products and activities insightful and relevant. We also need to focus on developing good relationships with various partners—that’s really important in our business,” she said.
When it comes to keeping strong links with her business colleagues, customers and suppliers, Darlyn revealed that her partnership with Globe Business is crucial to her company’s success.
“Globe Business helps us in key communication efforts to strategic partners in aligning marketing efforts and activities, as well as for maintaining good relationships with them,” she said.
Darlyn has tapped Globe Business to give her an edge when it comes to using high-tech telecommunications services at a price that is cost-effective and affordable for a company like hers.
Powerful, affordable solutions
At present, Darlyn is using Globe Business Capped Plans to let her manage her company mobile accounts more effectively and at less cost. A Business Capped Plan provides a monthly load allowance that serves as a cap or limit on an employee’s spending of company mobile phone credits.
For example, Business Capped Plan 600 allots each company mobile account a monthly allowance of P600 per month. The company only has to pay exactly P600 a month for each account and nothing more. If more load is needed, you can just top-up according to your needs.
Second, Business Capped Plans have an Unli Business Loop feature that allows unlimited calls within the company. Third, Business Capped Plans come with free mobile phones.
All these benefits allow Darlyn to maintain strong, productive relationships with her business partners, suppliers and customers.
“In our business, coordination and timing are very important to keep our operations efficient and productive. I’m always on the lookout for mobile phone plans that could help us keep our expenses down while improving our communications.
“I found the perfect partner in Globe Business through their Business Capped Plans. We make full use of the unlimited calls feature within the company as well as the consumable monthly allowance. We even have free SMS to other networks.
“I don’t have to worry about communications costs anymore and in fact, I could even extend the plan to our messenger so he can coordinate directly with our staff. This way, he’s able to do things right at the right time,” she said.
Like Darlyn, you can discover how Globe Business can help your company succeed and achieve its goals. If you’re a small or medium-sized business, Globe Business can also yhelp give you the edge to let you run your business in a simpler, more efficient, and more cost-effective manner. Business is simply made better with Globe Business.
For more information about how you can make your business better through Globe Business just call (02) 730-1010. You may also log on to http://www.globe.com.ph/business.
Globe Business is the corporate arm of Globe Telecom, the leading mobile telecommunications company in the Philippines. Globe Business provides wireless and wireline solutions for a diverse set of industries, businesses, and commercial enterprises. It assures SMEs of affordable, reliable, and dependable services for all communication needs, both wireless and wireline solutions, to generate the highest possible profit at the lowest possible cost.