What Readers Should Know
DITO’s family-led campaign highlights connectivity across daily routines.
Key Takeaways
- Marian and Dingdong lead the campaign.
- Sixto joins his parents.
- A new television commercial introduces it.
- Work and recreation shape its message.
- DITO One integrates home and mobile services.
The family brings everyday connectivity into focus.
DITO Telecommunity has unveiled “Life Maxxing Kaya DITO,” featuring Marian Rivera, Dingdong Dantes and their son, Sixto.
The television commercial connects the campaign’s message with family time, work, entertainment and personal interests.
DITO positions its services as tools for these everyday activities. Featured offerings include DATA MAXX, UNLI 5G MAXX, DITO Gaming WiFi and DITO One.
DITO One combines mobile and home connectivity under one registration, subscription and account management experience.
Frequently Asked Questions
What is the campaign called?
Life Maxxing Kaya DITO.
Who appears in it?
Marian Rivera, Dingdong Dantes and Sixto.
What does it emphasize?
Connectivity for everyday life.
Does it feature gaming?
Yes, through DITO Gaming WiFi.
What is DITO One?
An integrated home and mobile connectivity offering.
Gabriel
Introvert, wanderer, blogger, foodie, a hip-hop music writer, and one of the co-founders of a tech start-up company called GigsManila.
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